Can Realistic Training Devices Help Make a Blockbuster?

Innovation is vital for survival in the pharma industry. Although huge amounts of time, money and creativity are conventionally spent on the clinical development and commercialization of new drugs, success in the modern marketplace sometimes requires a wider perspective. For example, even the most effective drug won’t find success if patients simply aren’t comfortable [...]

Special Delivery – Challenges and Opportunities in Patient Onboarding

The issues of patient safety and device usability have become hot topics in the drug-delivery market as healthcare costs continue to rise, while adherence rates have fallen to 50 percent. This strain on the healthcare system has led to stricter regulations and scrutiny for companies bringing new biologic or biosimilar products to market. Many [...]