Can Realistic Training Devices Help Make a Blockbuster?

Innovation is vital for survival in the pharma industry. Although huge amounts of time, money and creativity are conventionally spent on the clinical development and commercialization of new drugs, success in the modern marketplace sometimes requires a wider perspective. For example, even the most effective drug won’t find success if patients simply aren’t comfortable [...]

Simulating Self-Injection Through Training Improves Patient Onboarding

Although there are many positive changes impacting self-injecting patients, there are also some challenges patients and other stakeholders face, including training decay from lengthy gaps between self-administration, forgetfulness of dosing regime, and fear of the actual injection sensation due to conditioning degradation, explains Joe Reynolds, Research Manager, Design & Engineering, Noble. “These factors could [...]