Training That Changes Therapy Trajectory

In real-world settings, 14% of patients discontinue therapy before their second dose, creating a loss before adherence programs can take effect. That’s why we designed SureStartRx to intervene during the highest-risk moment in the therapy journey: initiation. Many patients never make it past the first dose due to anxiety, lack of training, or uncertainty, which causes drop-off before adherence programs even begin. SureStartRx stabilizes patients during this window by delivering just-in-time onboarding that builds confidence before and beyond the first dose.

We designed SureStartRx to integrate seamlessly into specialty pharmacy operations without adding complexity. SureStartRX supports specialty pharmacies by:

• Activating onboarding when patients are preparing to start therapy
• Delivering training kits directly to patients through a streamlined reach-to-patient model
• Reducing the need for reactive follow-ups caused by early confusion or misuse

Our approach aligns with existing onboarding and distribution workflows and is built to scale across therapies and patient volumes, allowing specialty pharmacies to deliver a differentiated onboarding experience while maintaining operational efficiency.

SureStartRx acts as an entry point to broader patient support by introducing resources at a moment when patients are most receptive. When patients feel prepared and supported early on, they are more likely to understand, trust, and engage with services designed to help them succeed.

The results are clear: In real-world programs, 88% of patients engaged with the training device or digital content when provided through SureStartRx. With earlier engagement, our partners help ensure that downstream support programs are activated rather than overlooked.

SureStartRx is not a static training kit or a standalone digital experience. It is a just-in-time onboarding program grounded in behavioral change and designed for real-world use.

SureStartRx stands out with an integrated approach that helps turn education into action and engagement into sustained treatment by:

• Combining realistic physical training devices with tailored digital support
• Delivering training precisely when patients need it, not weeks before or after initiation
• Reinforcing learning beyond the first interaction

Generating real-world data that helps partners drive better patient experiences

SureStartRx generates real-world evidence that helps our partners understand how patients engage during initiation and early treatment, including insights that can support internal reporting, manufacturer conversations, and long-term program optimization.

Insights delivered through SureStartRX help demonstrate the impact of early intervention on patient experience and business performance with visibility into:

• Patient engagement with training and digital support
• Initiation timing and early persistence behaviors
• How onboarding influences downstream support utilization

SureStartRx is designed to scale across self-administered therapies and device modalities. The program framework adapts to different training needs while maintaining a consistent onboarding experience.

We support scale by:

• Designing therapy- and device-specific training kits
• Applying a consistent just-in-time engagement model
• Supporting distribution and replenishment at scale

This flexibility allows specialty pharmacies and manufacturers to deploy SureStartRx across portfolios while preserving program consistency and value.