Integrating patient training into product launches

Product launch is a critical moment in a brand’s ultimate success. Product launches for pharmaceuticals are complex and differ in many ways from other industries, with multiple key players such as research and development, formulation specialists, analysts, regulatory affairs, device engineers, commercial/brand teams, and many others intimately involved. This process takes on additional complexity [...]

Educating Patients on Self-administered Drug Injections

With the time and resources invested in developing and evaluating new drugs through clinical trials, the reality is much of a new treatment's success is dependent on patients' ability to comprehend and adhere to the instructions for use (IFU) supplied by the manufacturer and approved by the FDA.  Read More > [...]