Can Packaging Help Patients Learn?

JOE REYNOLDS DESCRIBES HOW DEVICE TRAINER PACKAGING CAN ASSIST IN PATIENT ONBOARDING AND ADHERENCE As research manager in Noble’s design and engineering department, Reynolds helps drug and medical device manufacturers develop training aids that can help patients learn how to self-administer therapies. Some of these aids can be incorporated into packaging, and they could [...]

Where Package Meets Person: 3 Ways to Improve the Relationship

Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction. When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point of use, a special relationship emerges. In that moment, product success aligns with how well the consumer interacts with the package. Here are three [...]