Where Package Meets Person: 3 Ways to Improve the Relationship

Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction.

When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point of use, a special relationship emerges. In that moment, product success aligns with how well the consumer interacts with the package.

Here are three ways designers can improve a consumer’s physical rapport with a package. Read More >