Pharma Firms Rethink Marketing Strategies Under The Sunshine Act

With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes to marketing materials, achieving compliance is not simple, resulting in tentative strategies. Healthcare and pharmaceutical marketing agency Traffik Health created a tip sheet for [...]

2017-12-12T14:13:58+00:00 September 9th, 2013|Healthcare Finance News|