Pharma Firms Rethink Marketing Strategies Under The Sunshine Act

With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes to marketing materials, achieving compliance is not simple, resulting in tentative strategies.

Healthcare and pharmaceutical marketing agency Traffik Health created a tip sheet for its pharmaceutical clients, said Shane Kimsey, director of accounts. The California-based company recommended its clients create a central reporting database to ensure a uniform reporting structure that allows for appropriate monitoring; the establishment of quarterly audits; and providing training to staff so they understand the rules of the act – a simple thing to do that is crucial for marketing to be compliant yet effective. Read More