User Experience Services

Across the full product lifecycle, we blend human-centered design with ergonomic science and deep usability expertise. We help your evidence and insights teams build safer, more intuitive solutions that inspire user confidence and meet regulatory expectations.

Industrial design research 1

Device strategy & development

Developing the right drug delivery device requires more than technical feasibility. It demands a deep understanding of user needs, market expectations, risks, and the evidence necessary to make confident decisions. We guide teams through the critical early decisions that define product success with insights spanning the full strategy-to-development continuum, helping determine which device is right, how it should be designed, and what it takes to deliver a safe, intuitive, and reliable user experience.

The right device for the right reasons

Determine which device is right, how it should be designed, and what it takes to deliver a safe, intuitive, reliable user experience

Platform evaluation and selection

Evaluate platform options and deliver evidence-driven recommendations on fit, tradeoffs, and long-term scalability

User needs and market expectations

Ground decisions in real-world user insights and a clear understanding of market expectations and competitive norms

Risk identification and
mitigation

Identify user-population vulnerabilities and use-related risks before they become costly problems

Bespoke device
development

Guide teams through custom device development, from early discovery through concept iteration and refinement

Evidence to drive confident decisions

Build the evidence base needed to support design, regulatory, and commercial decisions

Evidence & claims generation

Demonstrate real‑world value through patient‑centered evidence. Our device value studies translate user insights into clear, defensible evidence that strengthens your product story. These studies evaluate how patients, caregivers, and HCPs actually experience a device, capturing preferences, usability, confidence, and perceived value.

Transform features into value narratives

Translate device features into patient-centered value narratives grounded in real behavior and real feedback

Generate evidence-based claims

Build claims that support promotional, HCP, and market access needs

Differentiate beyond the molecule

Highlight real-world usability, adherence, and satisfaction benefits that set your product apart

Quantify the human
experience

Measure user preference, ease of use, confidence, convenience, and overall acceptability across meaningful, outcomes-oriented dimensions

Assess the value of support tools

Evaluate the perceived usefulness of training devices, onboarding videos, quick guides, and educational materials

Capture ergonomic performance

Measure grip and comfort, effort and fatigue, and control and precision to enhance messaging around usability and confidence

observation rooms

Human factors

Our global network of human‑performance and usability labs enables us to generate culturally representative evidence, observe behavior, and iterate quickly. Through a blend of ergonomics, anthropometrics, cognitive science, biomechanics and kinematics, we uncover how real people use drug delivery and medical devices. With those insights, we enable teams to deliver safer, more intuitive designs.

Applied human factors

Apply cognitive, physical, and ergonomic analysis to align device interfaces with real human capabilities, behaviors, and limitations

Use-related risk and documentation

Identify hazards, characterize risk, and build the documentation needed to support safe device interaction and regulatory submissions

Formative human factors

Conduct multi-round simulated use and clinical scenario studies to refine form, interface, packaging, and labeling before validation

Summative human factors

Design and execute human factors
validation aligned with FDA and IEC 62366-1 to demonstrate safe and effective use by intended users in intended environments

Regulated human factors and regulatory strategy

Develop global regulatory strategy and documentation mapped to FDA, EU EMA/MDR, and international guidance to support submissions, clearance, and approval

IFU, labeling, and training

Develop instructions, labeling, packaging, and training materials that reduce cognitive load, minimize error, and integrate into
human factors protocols and submissions

Industrial design research 2

Design & user research

Our design and user research help teams uncover the ‘why’ behind user behaviors and identify opportunities for innovation. With robust insights into how users learn, navigate and build confidence with a device in a real-world context, we help your team shape early design decisions, inform concept direction and strengthen the usability story long before formal human factors testing begins.

Design exploration with real users

Evaluate early concepts, form factors, interfaces, and packaging through iterative research with patients, caregivers, and clinicians

Global perspective, real-world context

Uncover cultural, environmental, and behavioral differences that impact device experience across markets, abilities, and care settings

Journey mapping

Visualize the full end-to-end experience to identify friction points, unmet needs, and emotional highs and lows at critical touchpoints

Industrial and ergonomic design

Transform user needs and business goals into innovative, manufacturable products that balance aesthetics, usability, and feasibility

Design thinking workshops

Tackle complex challenges through focused design sprints that bring interdisciplinary teams together around a clearly defined problem statement

Insight that fuels the entire development journey

Connect UX research and design outputs directly to downstream strategy and training development, reducing risk and accelerating alignment

FAQs

Other solutions

Explore our services and solutions 

woman with training instructions on training device

Home Education and Practice

Empower patients to feel more confident with their therapy journey.

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provider showing patient an autoinjector and digital support device

Clinical Training Enablement

Drive more scripts and refills when HCPs are equipped with effective demo and training materials. 

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training devices

Training Devices

Discover the training solutions that support better out comes for your patients and your brand.

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Related resources and insights
Noble Featured in MedTech Outlook: Putting Patient Voices at the Center of Medical Device Innovation
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Noble Featured in MedTech Outlook: Putting Patient Voices at the Center of Medical Device Innovation

We’re proud to share that Noble was recently featured in MedTech Outlook for our approach to patient centered medical device innovation. The article highlights how Noble integrates patient voices into every stage of device development—helping teams design solutions that are not only compliant and effective, but intuitive, inclusive, and ready for real world use.
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Designing for Reality: Why Medical Device UX Must Account for Real‑World Use
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Designing for Reality: Why Medical Device UX Must Account for Real‑World Use

Medical devices are rarely used in ideal conditions. Patients and healthcare providers interact with devices while managing stress, distractions, physical limitations, and time pressure. Yet too often, devices are designed around best case assumptions rather than real world behavior.
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The Benefits of Digital Health Devices in the Specialty Pharmacy Segment
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The Benefits of Digital Health Devices in the Specialty Pharmacy Segment

For patients managing rare diseases and chronic conditions, specialty medications often require self injection at home. While these therapies offer greater independence, they also place significant responsibility on patients—often at moments marked by anxiety, uncertainty, and limited hands on support.
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Let’s talk about
what’s next

Connect with Noble to explore how our training, onboarding, and patient engagement solutions can help you support better outcomes and stronger launches.