High Impact Educational Patient Aids

A conversation with Jeff Baker (see bio), President and CEO, Noble, about the new world of physician "tchottchkes" that pharmaceutical companies give to physicians as aids for patient education. We will discuss the impact of PhRMA guidelines on physician gifts and the trend towards educational items such as Abbott's Trilipix-branded display of model blood [...]

2017-12-12T14:32:56+00:00 August 1st, 2012|Adherence, Patient Onboarding, Pharma Marketing Talk|