Noble Announces New Executive Director and Director of Business Development

Noble is excited to welcome Joe Masci as Executive Director of Business Development. Masci joins Noble with more than 12 years of direct industry experience supporting both US and global customers over a wide range of combination drug delivery products, including nasal, injection and respiratory devices for a major pharmaceutical device design, development and manufacturing company.

In this new role, Masci will be responsible for steering the organization’s global sales efforts, supporting and expanding Noble’s business development team and overseeing customer/industry relationships.

“Joe has been an integral member of the pharma community for more than a decade, and we are thrilled to bring his expertise to our team,” said Craig Baker, executive vice president of Noble. “I could not think of a stronger fit for this role as Noble continues to expand its market penetration in drug delivery device training and education.”

An industry veteran, Masci brings with him more than 30 years of experience in product design, development and commercialization in both the automotive supply and drug delivery device markets. He holds a B.S. in Mechanical Engineering from MIT and prior to entering industry served for 5 years as a commissioned officer in the US Navy’s submarine force.

In addition to bringing on a new executive director, Noble has also promoted Paul Sullivan to Director of Business Development; he was most recently Associate Director of Business Development for Noble. Sullivan, with more than 15 years of experience in the pharmaceutical industry, has been with the company for almost a decade where he has been not only an advocate for improving patient training, education and support within the industry, but also instrumental to the overall success of Noble. Paul holds a B.S. in Kinesiology from the University of Western Ontario.

“We’re extremely excited to be expanding upon an already impressive team with Joe’s addition and Paul’s promotion,” Baker said. “Noble is a collective of highly driven, devoted people who bring a passion to work every day for the greater good. We could not be more eager to see where this bolstered business development team takes this company.”

Founded in 1994, Noble® is the global leader in medical device training solutions, patient onboarding strategies and multisensory product development for the world’s top pharmaceutical brands and biotechnology companies. Focused on driving innovation, Noble works closely with brand, device and commercialization teams to develop turnkey solutions that improve onboarding and adherence, bringing value to clients and patients alike.