With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes to marketing materials, achieving compliance is not simple, resulting in tentative strategies.

Healthcare and pharmaceutical marketing agency Traffik Health created a tip sheet for its pharmaceutical clients, said Shane Kimsey, director of accounts. The California-based company recommended its clients create a central reporting database to ensure a uniform reporting structure that allows for appropriate monitoring; the establishment of quarterly audits; and providing training to staff so they understand the rules of the act – a simple thing to do that is crucial for marketing to be compliant yet effective. Read More >