Building in Education – Multisensory Training for Patients
As FDA works to ensure medical device safety and effectiveness, the agency is urging manufacturers to utilize human factors engineering during product design. After all, FDA’s Quality System Regulation on… Read More »
Special Delivery – Challenges and Opportunities in Patient Onboarding
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Product Development Expert Says Customer Focus Is Essential
When Jeff Baker first started product-development company Noble, he could have never imagined that he would one day be working with Fortune 100 companies. Today, however, that dream is a… Read More »
Pharma Firms Rethink Marketing Strategies Under The Sunshine Act
With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes… Read More »
Noble Expands into Global Biologics
As patients are increasingly being asked to give themselves their own injections, Noble Rx Marketing, an Orlando firm that makes training devices to aid drug delivery, is expanding into the… Read More »
High Impact Educational Patient Aids
A conversation with Jeff Baker (see bio), President and CEO, Noble, about the new world of physician “tchottchkes” that pharmaceutical companies give to physicians as aids for patient education. We… Read More »
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