Where Package Meets Person: 3 Ways to Improve the Relationship
Demographic, lifestyle and healthcare trends are driving demand for better human-package interaction. When consumers encounter a package in what Procter & Gamble calls the second moment of truth, the point… Read More »
Considering Human Factors And Training In Medical Device Design
The patient has become the end user when it comes to many types of medical technology, and that trend is likely to continue with the rise of mobile health (mHealth),… Read More »
How to Establish Brand Preference Among HCPs
In recent years, environmental factors have changed the way products are launched and managed throughout the lifecycle. The Sunshine & HITECH Acts, as well as the emergence of new device… Read More »
Educating Patients on Self-administered Drug Injections
With the time and resources invested in developing and evaluating new drugs through clinical trials, the reality is much of a new treatment’s success is dependent on patients’ ability to… Read More »
Multisensory Training and Smart Devices for Improving Pulmonary Drug Delivery
In this article, Craig Baker, Executive Vice-President, Noble, highlights the importance of device training in the effective treatment of diseases for which inhaler-delivered therapeutics are prescribed. He outlines recent advances… Read More »
Streamlining Combination Device Development
New product launches are exciting times for manufactures bringing new products to market and patients awaiting new treatments. In recent years, innovation has resulted in new regulatory structures and processes… Read More »